EUROPA 92
Brand Design · Art Direction · Retail & Campaign Systems
Europa 92 is a multi-brand fashion retailer operating across physical and digital touchpoints, with communication spanning seasonal campaigns, retail environments, e-commerce and social media.
Challenge
With communication moving across marketing, e-commerce, visual merchandising and retail, the challenge was to bring greater visual consistency to an already active and complex brand environment.
My role
My in-house role spans the full visual expression of Europa 92, from brand and retail communication to seasonal campaigns, digital, e-commerce and in-store applications. Alongside this day-to-day creative direction and execution, I developed and evolved the brand’s visual language, creating a more consistent and recognisable identity across touchpoints.
01. Brand system
A restrained color palette, bold typography and clear visual hierarchy ensure strong recognition while keeping the focus on the product.
02. Retail experience
A cohesive retail experience built through clear product communication and consistent branded touchpoints, from in-store graphics and signage to employee apparel.
03. Campaign rollout
Each campaign extends the brand system through a flexible visual approach, maintaining a consistent identity across outdoor, retail and digital touchpoints.
04. Brand communication
The brand system extends across everyday communication and promotional touchpoints, maintaining a consistent and recognizable visual language.
