PAVLINSKA VODA

Brand Identity · Art Direction · Packaging Design

Pavlinska Voda is a Croatian wine rooted in the heritage of the Pauline Order and the cultural history of its origin.

Challenge
Translate a rich historical context into a premium contemporary wine identity,  preserving its authenticity without allowing the design to feel overly traditional or decorative.

Solution
The identity was built from authentic elements found within Pauline heritage. The original Pauline emblem was redrawn and refined, while an architectural detail from the monastery was transformed into a repeating ornamental motif.

Paired with restrained typography, a black and warm neutral palette, and gold foil and embossing, these historical references create an identity that feels rooted in its origin while distinctly contemporary.